The links below are to companies and organizations that provide a variety of industry research and opinions relating to the Yellow Pages industry.
BIA/Kelsey - Founded in 1983, BIA/Kelsey offers the most extensive industry experience of any analyst firm, along with a seasoned team that is highly respected for its influential thought leadership, expertise and relationships in the local market category. Our team members are frequent speakers at leading industry events and interviewed by general and trade press including Wall Street Journal; New York Times; CNN; Advertising Age. Our executive level conferences bring together key decision makers from local online media, commerce, social and mobile and are viewed as the “gold standard” in local media events.
CRM Associates is a market analysis and consulting firm that undertakes research and analyses to help its clients better understand their customers, the value delivered to those customers, and their value relative to their competition. CRM Associates is a world leader in research analyses related to the Yellow Pages industry. CRM Associates’ President, Dr. Dennis Fromholzer, is the leading world expert on Yellow Pages.
IMS Local Search Authority / SIMBA Yellow Pages provides reliable research and expert analysis in a variety of formats. From the continuous online industry coverage in The Goddard Report (formerly Yellow Pages & Directory Report), to their industry-leading compendia of published research and forecasts, to advisory and consulting services -- IMS tailors research solutions to meet the business strategy needs of the yellow pages publishing market.
Formerly the Yellow Pages Association (YPA), the Local Search Association (LSA) is a trade organization of print, digital, mobile and social media providers that, like ADP, help local businesses get found and selected by ready-to-buy consumers.
The goal of the National Marketing Division of the Local Search Association is to defend and grow national revenue in print and online Yellow Pages by demonstrating the value of yellow pages advertising. National Marketing Division members include CMRs, publishers and industry suppliers.
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