Web Site Kudos and Future Plans

          By Larry Angove

The successful launch of the Association’s new Web site has given birth to a huge range of communication opportunities by, for, and among the entire ADP family.

But before I share with you both HQ’s plans to provide members and other industry stakeholders with compelling, useful information, and the key procedures HQ will be utilizing to bring this information to life, I want to shine the spotlight directly on an individual who has earned our collective gratitude and eternal esteem.

That individual is Pemmie Sheasby.  We all know Pemmie as a past member of the Association’s Board of Directors, long-time chair of our Gold Book Committee, and former general manger at The Sunshine Pages.  What some of you may not know is that it was Pemmie who headed our Web site design and development project and who led our initial content gathering efforts.

Our Web site plan always anticipated the eventual transition of the site’s administration and operation from Pemmie to our HQ staff.  Now that that transition is nearly complete, it is with great admiration that we recognize and applaud Pemmie for her dedication and expertise.  Fortunately, we can take solace in the knowledge that Pemmie will continue as a member of the Association’s ad hoc committee working diligently to proclaim the truths of our Yellow Pages value story.

Now a few words about the Web site itself.  As a general guideline, HQ will strive to present information in a consistent and easily anticipated format.  We’ll have Member Mondays, Sales Tuesdays, Green Wednesdays, Truth Thursdays, and Potpourri Fridays.

Every Friday, members will receive a broadcast e-mail entitled “Next week on www.adp.org ” that will give you a heads up on what to expect to see on the site, including both regular features and special events and reports, such as webinars, research releases, white papers from industry experts, etc.

HQ’s goal; is to make www.adp.org the hub for the exchange of information and opinion from members and the wider industry audience.  The more information HQ receives from you, the more robust and beneficial the site will become.  I invite you to visit www.adp.org daily and to share your company news and points of view with the entire ADP family.