June 26, 2012 Spa Week Media Group Partners with App Express
Spa Week Media Group Partners with App Express
App Express, developer of the affordable, mobile app builder for small and medium-sized businesses, andSpa Week Media Group, the nation’s fastest growing spa and wellness marketing company, today announced a partnership to bring the power of mobile apps to spa and wellness businesses nationwide.
Nearly three in five consumers will have a smartphone by 2016, according to eMarketer, and The Luxury Institute recently reported 64 percent of affluent app users view brands with mobile apps more favorably. With this rapid growth of the mobile marketplace, it’s never been more important for businesses to stay connected with consumers on the go. With Spa Week’s integration of App Express, spa and wellness businesses now have the affordable solution to keep on trend and gain access to consumers 24/7 through their own iPhone and Android App.
Each customized app includes online booking, spa menu, contact info and business hours, mapping tool with GPS and ability to mass message all users. With an App Express mobile app, spa owners can also engage customers and grow their businesses with powerful features including mobile payments, scheduling and marketing with coupons, deals and social sharing.
“The mobile channel represents a huge opportunity for spa owners,” said Cheryl Reid, chief executive officer, Spa Week Media Group. “We are excited to be partnering with App Express to help our customers grow their businesses with an affordable, robust and easy-to-implement mobile solution.”
“We are delighted to be working with Spa Week, which has an impeccable reputation in the industry and is a trusted marketing partner for spa owners,” said Mary Beth Brendza, chief executive officer, App Express. “We built App Express with the varied needs of vertical industries in mind, making it an ideal platform for spa and wellness businesses.”
About Spa Week Media Group, Ltd. (http://www.SpaWeek.com)
The nation’s most successful spa marketing company, Spa Week Media Group connects wellness-savvy consumers with thousands of spa businesses nationwide. Since 2004, millions have experienced the benefits of the spa lifestyle thanks to the efforts of SpaWeek.com and the Trademarked Spa Week Events’ signature $50 price point. From dynamic, industry-shaping content, life-changing sweepstakes and a prestigious, National Spa & Wellness Gift Card Program to its weekly deal program, TheRightDeal, Spa Week Media Group is the Country’s leading lifestyle resource for everything wellness. As always, Spa Week’s mission is to change the perception that spa visits are an indulgence by highlighting the health benefits of a regular spa regime, and to make the spa an accessible and affordable reality for generations to come.
About App Express (http://www.AppExpress.com)
App Express was founded in 2011 by a team of tech-savvy small-business experts to bring the power of mobile apps to small and medium-sized businesses. The company’s affordable, mobile app building solution quickly and easily creates professional, sophisticated apps that solve the hard problems small businesses encounter, such as payments, scheduling, couponing/deals and messaging. Mobile apps from App Express enable SMBs to open a direct channel of communication with customers to build loyalty, increase efficiency and grow their businesses. The start-up is backed by $3 million in funding from Veronis Suhler Stevenson through VSS portfolio company User Friendly Media. Visit App Express on Facebook at https://www.facebook.com/theappexpress and on Twitter athttps://twitter.com/#!/TheAppExpress.