Donated Ad Programs
Donated Ad Flowers Program
Participation in this program can result in achieving a true return on your investment in membership with ADP.
It’s a WIN-WIN for everyone!
Throughout the 1990s, ADP and its members were engaged in a lengthy and ultimately successful battle on the crucial issues of listings access and price. ADP needed the funds to fight the battle before Congress and the FCC.
The ADP dues schedule was restructured and approved by the membership to address part of that need. The other major part of that need was addressed by the Flowers Program. The non-dues revenue generated by the Flowers Program has allowed ADP to avoid any general membership dues increase for nearly a decade. Today we face new environmental issues, and the donated ad program assists in supporting those battles of today.
Joining the ADP Donated Ad programs helps to ensure we will have those monies needed to fight the good fight.
Here’s how it works:
Under the Program, a participating Publishers donates an ad in one, or more, of their directories under the heading of Florists. ADP has an arrangement with a floral fulfillment company (FTD), under which the fulfillment company provides display ads to the Publisher according to the Publisher’s specifications and schedule. A unique number and "url" is assigned by the fulfillment company to the Publisher for tracking purposes. The florist fulfills the orders generated by calls to the number in the donated ad, and pays ADP a per-call stipend based on the number of calls.