Latest News and Publications

At the Association of Directory Publishers, we keep a track of all the latest news and press releases related to various industries, as well as competitions, conferences and conventions for your reference. Check this page for regular updates and blogs.

Stay Updated with the Latest News

SmartSolutions Can Help Grow Your Directory Business in 2024

SmartSolutions Can Help Grow Your Directory Business in 2024

As we move into 2024, it’s a great time to think about the strategies that will help publishers grow their directory business. The publishers who have integrated the SmartSolutions™ sales tool into their businesses already know how cutting-edge techniques and...

The Benefits of Being a Trusted Local Partner

The Benefits of Being a Trusted Local Partner

The ADP Trusted Local Partner™ Certification Program helps businesses demonstrate credibility and integrity to publishers and other customers. While many companies are committed to best business practices and superior service, explaining this to potential partners is...

The Benefits of a SmartSolutions Website for Publishers

The Benefits of a SmartSolutions Website for Publishers

Print and online publishers looking for innovative ways to serve advertisers are opting for the SmartSolutions™ sales tool. But alongside the pioneering approach to selling and optimizing advertisements, SmartSolutions resellers can also access a high-quality website....

SmartSolutions Includes an IYP – Here Are the Options

SmartSolutions Includes an IYP – Here Are the Options

The SmartSolutions™ sales tool allows print and online publishers to reach more advertisers and sell more ad space. Through a combination of innovative tools and certification programs, resellers can deliver incredible value to advertisers and their customers. For...

The Top Reasons to Become a SmartSolutions Reseller

The Top Reasons to Become a SmartSolutions Reseller

For both print and digital publishers, innovation is a factor that helps determine long-term success. The SmartSolutions™ sales tool is the latest example of an innovative approach that delivers for publishers and the advertisers they serve. But if you are new to the...

SmartSolutions Is the Ultimate Sales Tool for Publishers

SmartSolutions Is the Ultimate Sales Tool for Publishers

As the home of online and print directory publishers, the ADP is always looking for ways to innovate and adapt to industry changes. And with the launch of our new SmartSolutions™ product, we’re taking advertising sales to the next level. Our comprehensive suite of...

Introducing the 2023 ADP SmartConference in Scottsdale, AZ

Introducing the 2023 ADP SmartConference in Scottsdale, AZ

From May 2–4, 2023, print and online directory publishers will meet in Scottsdale, AZ for the ADP’s annual conference. Now rebranded as the 2023 ADP SmartConference, the yearly event will feature the dynamic industry knowledge, cutting-edge strategies and networking...

7 Goals Directory Publishers Need to Set for Success in 2023

7 Goals Directory Publishers Need to Set for Success in 2023

Established directory publishers are keenly aware of the need for evolution in the industry. With the demands of advertisers, visitors and search engines always subject to change, complacency is just not an option. With that in mind, planning ahead is a surefire way...

How to Optimize a Business Listing for Online Directories

How to Optimize a Business Listing for Online Directories

Last time we were here, we discussed how to improve your online directory. Today we want to cover how to optimize a business listing for your advertisers. Essential Guide to Optimizing a Business Listing for Online Directories As directory publishers, the success of...

5 Ways to Improve Your Online Directory

5 Ways to Improve Your Online Directory

Online directories are a thriving business model, yet many publishers are not taking advantage of the opportunities. Poor promotion, spam, plus the lack of clean data for a directory are just some of the problems facing directories, large and small. Do you want to get...

How SmartAds Helps Your Advertisers Get More Business

How SmartAds Helps Your Advertisers Get More Business

The last time we were here, we talked about how SmartAds™ helps you sell larger print ads. Today, we're going to cover how SmartAds, in conjunction with being a Trusted Local Business™, will help your local advertisers be more visible online. Optimizing Listings With...

How to Sell Larger Ads for Your Directory With SmartAds

How to Sell Larger Ads for Your Directory With SmartAds

For directory publishers, selling advertising is one of the biggest challenges in the industry. Well, for ADP members, this task is set to get a whole lot easier thanks to SmartAds™. The new tool powered by ADP is a solution to the problem of selling larger ads, and...

Introducing SmartAds™ – Powered by the ADP

Introducing SmartAds™ – Powered by the ADP

Atlanta, GA — May 12, 2022 — The Association of Directory Publishers (ADP), the trade association that provides print and online directory publishers with thought-leadership, research, and industry best practices, announced the release of SmartAds™ during its Annual...

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