SmartAds – Advanced Sales Tool for Publishers

How Does SmartAds Work?

As publishers understand, print directory ads are a highly effective sales tool for advertisers across numerous sectors. However, most existing ads are not optimized to reach the highest number of targeted consumers. SmartAds is the solution to this problem.

With the SmartAds tool, publishers can give advertisers access to the words real consumers use to find a particular type of business. This means advertisers can increase visibility and generate more sales by creating superior print ads based on real-world data.

And for publishers, additional copy points equal larger print ads and greater revenue. A win-win for both parties – and an asset for consumers seeking to find the right business for their needs.

SmartAds are also published online with all the keywords used for a print ad included in a Trusted Local Directory listing. This additional step ensures businesses are discoverable for the keywords that consumers with buyer intent are searching for.

What Are the Benefits of SmartAds for Publishers?

• SmartAds helps publishers sell larger print ads.
• SmartAds allows publishers to better serve their advertisers.
• The SmartAds sales tool makes it easy to secure new advertisers.
• SmartAds helps publishers increase profitability.

How Can SmartAds Help Advertisers Get New Business?

The SmartAds sales tool was developed to help sales reps clearly promote the value of print and online directory products. The tool produces a SmartSheet™ that precisely lays out a business’ existing print ad, including the words used to promote the business. The SmartSheet also lists keywords missing from the ad that competitors are using. When a sales rep then asks an advertiser to identify keywords that describe their business, the value of choosing a larger print ad becomes clear.

By detailing the keywords that competing businesses are using to target customers, advertisers can see the enormous potential of larger print ads. This process is called Tell More Sell More™ – target more keywords and reach more customers.

And with the added benefit of an increased online search presence through optimized directory listings, investing in directory advertising becomes the only logical choice. Now, thanks to the SmartAds sales tool, sales reps can promote the merits of print and online advertising together for increased revenue.